Win for Thomson Reuters
at B2B Marketing Awards

Thomson Reuters has won the award for ‘Best Use of Customer Insight’ at the recent B2B Marketing Awards, on a project undertaken by BPM and
Strategy to Revenue (StR).

Flexible Solutions for Hedge Funds

BPM and StR developed and executed an integrated marketing and sales campaign which is currently on track to deliver an initial 800% return on investment for Thomson Reuters, generating some US $2M in annual revenue opportunities.

BPM kicked off the project with a series of internal Proposition Mapping™ workshops with Thomson Reuters stakeholders to develop a market segmentation based on hedge fund investment strategy. Value propositions were then developed based on the top of mind issues for the key decision makers by segment. Next this ‘Proposition Map’ was tested and refined with 10 hedge fund clients.

From this work, a go-to-market Messaging Strategy was developed by BPM along with supporting collateral and sales tools. The messages and materials were delivered to global sales teams by Thomson Reuters sales managers, using StR’s unique interactive, multimedia learning tool POWERsession™.

The campaign has been praised at all levels of the organisation for its scalable and highly focused approach; enabling Thomson Reuters to successfully engage with a wide range of stakeholders and achieve incremental sales.

Find out more about the B2B Marketing Awards »