Campaign Design

Multichannel campaigns

BPM brings together customer insights, messaging and marketing content with sales tools and enablement to deliver truly integrated campaigns – generating high quality leads that sales people are equipped to close.

Lead generation campaigns designed by BPM typically include:

  • Profiles for target firms and example buyers for list development
  • Go-to-market Messaging development
  • Sales Team briefing and buy-in
  • Performance Metrics definition
  • Marketing Content and Lead Nurturing Materials
  • Sales Tools
  • Program Ideas and Design
  • Lead Qualification steps and criteria
  • Sales Tools and Enablement Activities
  • Execution Support including coaching, tracking and direction

Inbound / thought leadership programs

Our team works with subject matter experts to develop topical Inbound and thought leadership programs comprising:

  • White papers, questionnaires, how to guides etc.
  • Interview scripts
  • Blogs, LinkedIn updates, Tweets
  • Webinar and/or seminar programs

"The propositions addressed the needs of target customers with laser precision - exactly what we needed for the campaign."

Marketing Manager, London, Global Business Information Group