Case Studies

Understand
the
Customer
Create
Messaging
and Content
Enable
Sales
Launch
and Generate
Demand
Nurture
Prospects
to Close
Market and customer insights, and messaging for new trading service
This multinational firm was looking to increase the footprint for its trading network by introducing a new service on its existing platform. However, the Equities trading space is crowded with a number of incumbents providing similar services.
Vertical content and materials for financial services sectors
The European arm of this global telecommunications company already had a large number of financial services firms as customers but enjoyed relatively low share of wallet and saw the opportunity to penetrate the sector more deeply to drive significant incremental revenues.
However, selling a wider range of products more successfully against the competition required a greater understanding of customer challenges in the very different sub-sectors within financial services.