Case Studies

Understand
the
Customer
Create
Messaging
and Content
Enable
Sales
Launch
and Generate
Demand
Target
Account
Programs
Messaging and sales tools based on a persona view of customers
This multi-billion dollar business data supplier had developed a new market segmentation that included not just industry sectors but also buyer types e.g. Managing Director, Financial Director, Director of Operations.
The challenge was to put together the value propositions and messaging for the new segmentation and create the necessary supporting tools for telesales and field sales to roll this out to the market. The timescale was tight.
Solution propositions drive increased market penetration
“This approach enabled us finally to crack the problem of engaging with a huge range of people across the company to develop a consistent and powerful set of messages for hedge funds – and then get real engagement with the sales teams.”
Marketing Proposition Manager, Hedge Fund Solutions, Thomson Reuters

Get a demo

Submit your contact details here and we will fix up a time that works.

Thank you for connecting we will be in touch shortly

Get a demo

Submit your contact details here and we will fix up a time that works.

Thank you for connecting we will be in touch shortly