Content Development System

Develop deep customer insights and targeted sales messages

Leverage a platform and tools specifically designed to produce content to enable solution selling.

You know the problem. You’ve bought into insight and value based selling, you’ve had your sales team trained, there’s just one thing missing – the insights and messages to power the program!

Scroll down to learn about the 3 components of our ‘Content Development System’.

1. Messaging Workbench™ platform

A platform and tools for the systematic development of customer insights and messaging to power value-based selling.

2. Proposition Mapping™ process

The process we use to work efficiently with stakeholders to capture customer insights, test them, and develop value messaging.

3. Professional Services

Expert professionals who work with you to rapidly develop sales enablement content that keeps sales opportunities moving forward.

Adopt a best practice approach

The Messaging Workbench comes with best practice workflows for the development of content for insight and value based sales programs.

The Proposition Mapping process has been proven to be effective and efficient on hundreds of messaging projects with companies of all sizes, over more than 10 years.

A licence to use this process is included with the Messaging Workbench. If you already have your own insights and messaging process the workflows in the Workbench can be configured to support this.

However, if you’d like to learn more about the options available please use the form below to set up an exploratory call.

Access the right level of support

The right professional support is critical to the success of any sales enablement program.

At BPM we give you whatever level of support you require to get your program up and running and delivering value.

We can provide any or all of the following, you tell us what you need:

  • Sales enablement solution implementation
  • Support adopting the Proposition Mapping process for insights capture and messaging development
  • Expert professionals to run insights and messaging sessions with stakeholders
  • Turnkey insights and messaging development projects
  • Development of sales content and tools

Connect with us

If you’d like to set up a call to discuss content, and options to create it more efficiently, use the form opposite and we will fix up a time to talk.

Europe: +44 203 755 3359

North America: + 1 (646) 202-2572

Get a demo

Submit your contact details here and we will fix up a time that works.

Thank you for connecting we will be in touch shortly

Get a demo

Submit your contact details here and we will fix up a time that works.

Thank you for connecting we will be in touch shortly