Customer and Persona Insights

We’re here to do the heavy lifting

Solution selling built on a foundation of customer knowledge.

Understanding the forces driving change in markets, and the opportunities and challenges faced by customers, is the foundation for effective insight and value based selling.

BPM has a team of professionals who are experts in the capture of customer insights. We’re here to help with the heavy lifting involved in building content to power solution selling programs – cost effectively and at pace.

Engaging the team.

Getting the right input from subject matter experts has moved from important to critical, as companies shift from talking about what products do, to focusing on customer challenges and how to solve them.

We use a structured approach and our Messaging Workbench™ platform to efficiently capture insights from stakeholders across functional silos and disparate offices.

Validating with customers.

When you’re thinking about new markets or simply want to validate long held views on customers and why they buy your solutions, you need to talk to customers and prospects.

Our consultants are experienced in conducting in-depth conversations with customers about their business processes and challenges, and how they see value.

Connect with us

If you’d like to chat with one of our experts about gathering and validating insights into customers and personas, submit your contact details here and we will fix up a time to talk.

info@bpmworks.com

Europe: +44 203 755 3359

North America: + 1 (646) 202-2572

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