Implementing Personas at Thomson Reuters case study

Find out in this case study how BPM and the Messaging Workbench™ enabled Thomson Reuters to successfully implement Personas within the Intellectual Property & Science Business. The project objectives were to:

  • Define a framework for Industry Segments, Business Activities, Personas and Propositions
  • Build a database of insights for the highest priority personas
  • Capture Persona based value propositions for the Company’s products and services

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