Lead Generation Campaigns

Integrated marketing and sales campaigns

Sales people always want more high quality leads but it’s getting harder and harder to generate them.

BPM brings together customer insights, messaging and marketing content with sales tools and enablement to deliver truly integrated campaigns – generating high quality leads that sales people are equipped to close.

Inbound / thought leadership programs

Our team works with subject matter experts to develop topical Inbound and thought leadership programs comprising:

  • White papers, questionnaires, how to guides etc.
  • Video content including interviews of subject matter experts
  • Blogs, LinkedIn updates, Tweets
  • Webinar and/or seminar programs

"The propositions addressed the needs of target customers with laser precision - exactly what we needed for the campaign."

Marketing Manager, London, Global Business Information Group