Build Deep Customer Insights & Powerful Messages to Take Products to Market

Articulating persona-centric value propositions is critical for new launches, vertical campaigns, and cross-sell initiatives. With decades of B2B experience and specialist tools for developing messaging frameworks, BPM works with customers to build in-depth customer insights and compelling messages and content to take products and campaigns to market.

Problems We Solve

Generic value messages that don't speak to industry specific challenges faced by different personas

Limited bandwidth to develop content on time for new product launches or campaigns

Inconsistent messaging across marketing deliverables and sales enablement

Delivering case studies at scale requires considerable time and effort

Working with subject matter experts in multiple locations to develop insights and value propositions

Why BPM for Messaging & Content Development

BPM has a proven methodology and messaging experts to work systematically with people across the business to capture deep customer insights and develop compelling messages to take B2B propositions to market. We can also work with your customers to validate your messaging or develop compelling case studies. We have extensive experience building broad solutions stories that encompass company-wide capabilities.

Experienced Team

Our team has worked on hundreds of B2B propositions, building a unique Proposition Mapping™ methodology for working with marketing, product, sales, and other stakeholders across the business.

Messaging Workbench™ Platform

We capture output using our cloud-based Messaging Workbench™ platform, enabling us to get input from the most knowledgeable people across the business – quickly and efficiently.

Joined-Up Stories

It’s difficult for product marketing to work across multiple business divisions. We have extensive experience building broad solution stories for matrixed companies or post-acquisition.