Messaging Workbench™ CMS

Accelerate content creation

The Messaging Workbench™ is a content management system (CMS) designed specifically to support the efficient capture and updating of the insights and messages required to take propositions to market.

  • Run virtual workshops with knowledgeable people in disparate offices
  • Capture and develop ideas, insights and messages to power campaigns and playbooks
  • When you’re ready, simply click a button to publish live content to a playbook
  • Easily update content as new thinking emerges and you see what’s being used in front of customers

Generate compelling value propositions

Accessed as a cloud service, the Messaging Workbench enables stakeholder teams across product, marketing and sales to work collaboratively to understand customers and develop value propositions with a laser focus on the customer.

It's 100% configurable so each company has a set of workflows tuned to meet the individual needs of their Business and there’s total flexibility to support the capture of any type of textual content.

There is also complete flexibility in the Workbench to set up market segments, customer personas, products, competitors etc. to allow you to capture insights and develop messaging at the level of granularity that makes sense for your company.

Insights capture

  • Allows teams from multiple offices across product management, sales, marketing and professional services to collaborate in real-time on the capture of market and customer insights
  • Fields for capturing information can be added or adapted as necessary to capture the right information at the right level of detail
  • Ensures input is gathered from a wide range of stakeholders to get a balanced and considered view
  • Supports the capture of feedback from customers to validate internal thinking

Messaging development

  • Helps bring structure to messaging workshops to ensure multidisciplinary teams stay focused on customers and the challenges they face
  • Allows people in different locations to see output from other team members as it’s being captured to facilitate discussion and alignment
  • Streamlines and speeds up the process

Sales tools and marketing materials creation

  • Brings discipline and efficiency to the writing of content for end deliverables
  • Ensures message consistency across different outputs
  • Automatically generates Word documents to share final copy for externally facing materials with creative teams
  • Auto-generates sales tools in PowerPoint / Word / PDF

Digital Playbook content development

  • Makes it easy to pull together the ideas, insights and guidance for a specific playbook
  • Allows content to be finalized and circulated for review and sign-off in Word
  • Publishes finalized content to the playbook at the click of a button
  • Makes the updating of content simple and fast, as new ideas develop and feedback from sales comes in

Built on .NET and running in the Microsoft Azure cloud, the Messaging Workbench has a 10 year track record of reliable operation serving some of the world’s largest companies.

Connect with us

If you’d like to set up a call and demo to explore how the Messaging Workbench could help your business, submit your contact details here and we will fix up a time that works.

Europe: +44 203 755 3359

North America: + 1 (646) 202-2572

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