Our Company

Mission and Values

These are the things we stand for, the things that define us as a business…

  • Our purpose and passion is to help businesses improve the communication of value to their customers
  • We believe that when marketing and sales work together as a team great things happen
  • Clarity, accuracy and honesty are our guiding principles
  • We bring structure and process to value proposition creation
  • In our relationships with clients, we are direct and sometimes challenging, but always flexible and scrupulously fair
  • We want to delight clients with the value we deliver
  • We are efficient and fast, and always get the job done


We are a marketing and sales enablement company. We develop customer insights and go-to-market messages that power marketing and sales enablement programs. We produce marketing content and digital sales tools to drive campaigns.

Founded: 2003

Operations: London, New York, Montreal

Sector Expertise:

  • Banking, Capital Markets and Commodities
  • Information Technology
  • Healthcare and Digital Health
  • Insurance


2002Customer Message Management Limited founded
2003BPM Works Limited founded
2005Customer Message Management secures major customers including Experian, Syngenta and Pfizer
2005BPM signs strategic partnering agreement with Customer Message Management
2006BPM secures major customers including ACI Worldwide, Orange Business Services and Reuters (now Thomson Reuters)
2006BPM acquires Customer Message Management
2007BPM launches Proposition Mapping™ process and Messaging Workbench™
2010BPM signs strategic partnering agreement with Strategy to Revenue; Messaging Workbench release 2.0
2011BPM wins B2B Marketing Award for Best Use of Customer Insight; Operations commence in Montreal; New customer wins include OpenLink, SAP and Level 3
2012Operations commence in New York; New customer wins include FIS and ICAP
2013Messaging Workbench release 3.0; New customer wins include CenturyLink
2014New customer wins include Thomson Reuters IP & Science
2015BPM launches Messaging Workbench as a cloud service; New customer wins include Interactive Data (now ICE Data Services), FINCAD and Moneris
2016New release of Messaging Workbench includes workflows for developing marketing deliverables with auto-generation of Word and PowerPoint files; New customer wins include Intelligize (now part of Lexis Nexis)
2017Text import from Word functionality added to Messaging Workbench; New customer wins include Research Now, Gemini and Corcentric