Marketing and Sales Acceleration
We build customer insights, equip Sales with the right messages, and design Marketing campaigns that power revenue growth
What we do
Understand
the
Customer
Create
Messaging
and Content
Enable
Sales
     
Launch
and Generate
Demand
Target
Account
Programs
Customer and Persona Insights
Deep customer and persona understanding developed and validated with target buyers
What does this mean for your business?
Marketing Contribution
Achieve 50 – 100% greater contribution from Marketing to new sales
 
Customer Engagement
Penetrate new markets and broaden engagement with existing accounts to drive
more business
Competitive
Wins
Give Sales the tools and arguments to win more
head-to-head deals
 
Revenue Acceleration
Execute integrated marketing and sales programs to drive
5 – 20% revenue growth

 
What makes BPM different?
Domain Knowledge
Deep knowledge of customer personas and workflows in specific industries
Personas
Unrivalled expertise in uncovering and validating the true challenges and opportunities faced by different customer personas
Structured Methodology
Proposition Mapping™ process brings science to the art of developing a compelling story leveraging insights from sales, marketing and product management
Efficiency and Collaboration
Messaging Workbench™ cloud platform facilitates efficient workshops and collaboration across multiple offices
Integrated G2M
Marketing messaging combined with sales enablement to deliver integrated campaigns
Our customers include