Designing Sales Playbooks
that help salespeople win deals

Equipping sales teams with customer insights, guidance and messages to use in conversations with customers

In this practical guide you will find guidance on how to structure and create sales playbooks that salespeople turn to week in, week out – to get ideas, insights, questions to ask, and proposition messages that help them move opportunities through the sales process.
In the Guide you’ll find sections on:
  • Why are Sales Playbooks so relevant now?
  • Different types of Playbooks and their purpose
  • How to structure a Sales Playbook
  • Playbook content
  • Digitizing Sales Playbooks
Download the Sales Playbook How to Guide
Structured the right way, with customer insights and proposition messages that are designed specifically for salespeople to use in their conversations with customers, Sales Playbooks can add huge value.