Developing the
proposition story with
(still remote!) subject
matter experts

Work efficiently with knowledgeable people across the business using virtual workshops

The key to messaging success is getting access to the customer insights that lie inside the heads of subject matter experts within your firm – and then developing compelling value propositions tightly focused on the challenges customers face.

BPM offers a proven methodology and collaboration tools to help you get there:
  • Proposition Mapping™ is a structured methodology to work with stakeholders in developing go-to-market messaging frameworks.
  • Messaging Workbench™ is an online, collaboration tool designed specifically to work efficiently with knowledgeable people across the business using virtual workshops
Download Methodology and cloud-based collaboration tools for developing product messaging
Practical guidance and tools for capturing customer insights and developing compelling messaging when you can’t get people together in a room.