Case Study

08

Digital Playbook and Bigtincan rolled out by LexisNexis Intelligize to drive growth strategy

Company

  • Intelligize, a LexisNexis® company
  • Category leader for SEC research and analysis platforms
  • Serving law firms, accounting firms, corporations and others

Business challenge

Having established a leading position as the preferred solution for researching and preparing SEC filings at law firms, Intelligize has embarked on an ambitious campaign to grow the footprint for their solution at corporations, accounting firms and other organization types.

At the same time, the company had recently been acquired by LexisNexis. As a result, the sales team had a bigger portfolio of products to help customers solve problems.

Solution

Intelligize selected BPM’s interactive Digital Playbook app and Bigtincan Hub Sales Enablement Automation platform to embed as part of the sales process. The objective was to equip sales people with the insights, messages and materials to have more compelling conversations with customers and sell on the basis of value.

Benefits delivered

  1. 100+ deals worked using the Digital Playbook Deal Blotter in the first 100 days
  2. New deal closed within 6 weeks of roll-out, as a result of an insight found in the Digital Playbook
  3. Solution has made it easy for sales people to be better prepared before calls and meetings

Revenue growth

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