Building a database of selling insights and messages

Get access to your personal instance of the Messaging Workbench, pre-populated with insights into Financial Services markets.

Selling Knowledge provides insights into what segments and personas to target, what they care about, their pain points, and how your solution delivers value. But how do you work with stakeholders across the organization to capture and store this knowledge, and how do you keep it up to date?

The Messaging Workbench from BPM provides a platform and tools for developing and maintaining a database of the selling knowledge required to support sales of specific products and solutions.

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The Messaging Workbench is now available as a Freemium version, prepopulated with valuable insights into Financial Services markets:

  • 28 Financial Services organization types
  • 59 Financial Services personas

Want to know what personas to target at an Asset Management firm? Open the Freemium Messaging Workbench, select Asset Managers and click on Personas addressed.

In addition to accessing the knowledge base on financial services segments, personas, industry trends and typical customer challenges you can enter your own insights and start to build out your own messaging on your dedicated and secure instance of the Messaging Workbench for free.

About BPM Works

BPM provides expert services and a messaging platform together with interactive playbooks and tools for insight-led and value-based selling.

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Get a demo

Submit your contact details here and we will fix up a time that works.

Thank you for connecting we will be in touch shortly