Implementing Personas at Clarivate Analytics case study

Find out in this case study how BPM and the Messaging Workbench™ enabled Clarivate Analytics to successfully implement Personas across the Business. The project objectives were to:

• Define a framework for Industry Segments, Business Activities, Personas and Propositions
• Build a database of insights for the highest priority personas
• Capture Persona based value propositions for the Company’s products and services

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