Insights and Messaging

Build customer insights and messages for propositions

Work systematically with the right people across the business to capture deep customer insights and develop compelling messages to take propositions to market.

Everyone gets the imperative to understand customers in depth and develop value propositions and go-to-market messages at the level of individual buyer personas.

But how do you do this quickly and efficiently when people with the necessary knowledge are located in different cities and countries?

BPM has a proven methodology and expert professionals to help companies do this at pace. We also have a unique cloud platform which allows input to be captured and shared in real-time, in workshops and video call sessions.

1. Messaging Workbench™

A platform and tools used to develop and maintain a database of the insights and messages required to market and sell product propositions.

2. Proposition Mapping™

A structured methodology for stakeholders to work together efficiently to capture customer insights and develop go-to-market messaging frameworks.

3. Professional services

Experts from BPM are available to support internal teams and lead turnkey messaging projects.

Connect with us

If you’d like to set up a call to discuss the development of insights and message for a particular proposition, and options to do this more efficiently, use the form opposite and we will fix up a time to talk.

info@bpmworks.com

Europe: +44 203 755 3359

North America: +1 (646) 792-2999

Get a demo

Submit your contact details here and we will fix up a time that works.

Thank you for connecting we will be in touch shortly

Get a demo

Submit your contact details here and we will fix up a time that works.

Thank you for connecting we will be in touch shortly