Using Value to Win the
Annual Price Increase

Building Retention Processes in Account Management

Rather than being a contentious and difficult conversation, you should plan a series of activities to manage the price increase and the customer’s perception of it.
This guide discusses the importance of building a formal retention process into your ongoing account management activities, and provides practical information on how to do it.
Download Using Value to Win the Annual Price Increase
Practical guidance on defining retention processes and building them into account management at your company.