Messaging, Sales Playbooks & Learning for B2B Propositions
Our team works with people across your business to capture deep customer insights and develop compelling messages to take B2B propositions to market. Our sales playbooks deliver this information to sales teams when and where they need it, supported by proposition specific learning programs.
BPM Can Help You
We have extensive experience working across different stakeholders to help launch new products and propositions — ramping up sales more quickly and shortening time to revenue.
BPM brings together a structured process – Proposition Mapping™ – with our messaging experts to create value messages with a laser focus on the challenges different personas face. These messaging frameworks provide consistent insights, messaging and content for marketing campaigns, sales playbooks, and learning programs.
Solutions
Marketing
Articulate customer-centric value propositions for new launches, enterprise stories, and vertical campaigns.
Work with BPM to develop messaging and content that resonates with different segments and personas.
Sales Enablement
Equip salespeople with the insights and messages to engage customers around their business issues and win more deals.
We build playbooks and develop sales-ready content for new salespeople, new propositions, or cross-sell initiatives.
Learning
Develop proposition learning programs tailored for your products and sales methodology.
BPM’s team has extensive experience developing learning programs and materials to activate playbooks for new and existing propositions.