About Us

BPM provides expert services and a structured process for capturing customer insights and developing messaging and content to take propositions to market.

These messaging frameworks are used to create marketing content that speaks to customer challenges and communicates value. They are also used to build sales playbooks and learning programs that equip sales people to have value based conversations with customers.

Mission & Values

Our purpose and passion is to help businesses improve the communication of value to customers through the sales process.

We believe that when marketing and sales work together as a team, great things happen.

Clarity, straightforwardness, and honesty are our guiding principles.

In our relationships with clients, we are direct and sometimes challenging, but always flexible and scrupulously fair.

We want to delight clients with the value we deliver.

History

2003

BPM Works founded.

2006

Proof of concept sales messaging platform built for Reuters; customer wins include Orange, ACI Worldwide and Bausch & Lomb.

2007

Proposition Mapping™ process launched; custom sales messaging platform built for Experian; McKesson becomes a customer.

2008

Messaging Workbench™ platform released; customer wins include Vodafone and VocaLink.

2010

First projects secured in US.

2011

BPM expands to Montreal; new customers include OpenLink, SAP, Level 3 and DHL; Company wins B2B Marketing Award for Best Use of Customer Insight at DHL.

2012

BPM expands to New York; FIS becomes a customer.

2013

CenturyLink becomes a customer.

2014

Clarivate Analytics becomes a customer.

2015

ICE Data Services, FiNCAD and Moneris become customers; Messaging Workbench launched as a cloud platform.

2016

Auto-generation of Word documents added to Messaging Workbench.

2017

Proof of concept digital playbook built for Clarivate; customer wins include Research Now, Gemini and Corcentric.

2018

Digital Playbook platform launched and a go-to-market partnership signed with Bigtincan; Intelligize (a LexisNexis Company) becomes a customer.

2019

Customer wins include Fitch Solutions and Clarus.

2020

HTML5 Digital Playbook components available to embed in Bigtincan Hub to deliver guided selling experiences for salespeople.

2021

Intertrust, Zellis, and LSEG Capital Markets added as customers.