‘Personas’ offer the potential to re-write the rules for enterprise software development

Robin Griffiths

For product managers developing enterprise software, mapping and analyzing the critical workflows for different types of users and understanding how these support the broader business processes in a particular industry is a given. However, introducing a standardized set of ‘Personas’ across all segments served by the Business offers the potential to re-write the rules for enterprise software development.

Many large enterprise software vendors are rationalizing their product suites down to a single, strategic platform. But getting savings in development and support costs from this depends on being able to share product components across multiple applications and markets.

Using a standard set of personas allows product strategy teams to look across different industry segments to identify common or similar personas / workflows / business activities that could be supported by a single product or software module. The opportunity is to rationalize development costs by creating one set of flexible product modules that can be configured to serve similar users and workflows in different industries.

The question is how do you track and make sense of all the information you need to capture and organize?

Robin Griffiths

Robin’s background includes Director of Projects at industrial group Birmid Qualcast and Founder and Director of Cambridge Consulting Engineers. Robin went on to start Force12 Software and led the company for 6 years; securing $5m in venture capital funding and establishing operations in the USA and Europe. Robin left Force12 in early 2004 to found BPM Works.

Robin is an expert in insight-based selling and messaging development. He has developed programs for some of the world’s leading companies to equip sales people with the knowledge they need on customers and propositions to be more successful.

Robin has a First Class Honors Degree in Mechanical Engineering from King’s College London and a Masters Degree from Glasgow University.

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