Sales Playbooks

Designing playbooks that get used

Companies invest huge amounts of time and money developing sales playbooks that sit on a server and never get used.

The team at BPM has years of experience in creating sales playbooks that are structured around the way sales people sell.

This makes it easy for sales people to access the right insights, guidance and messages for the current step in the sale they are working on.

Interactive digital delivery

The biggest complaint about playbooks is they are static PDFs you refer to, they don’t actually support day-to-day selling activities.

Built to be interactive and accessible on laptop, tablet and phone, Digital Playbooks from BPM are designed to become an integral part of a sales person’s daily workflow.

They deliver critical knowledge and tools to help you prepare for conversations, from prospecting through to final presentation.

Link to sales materials that keep the conversation moving

Having the right customer conversations is crucial but then you need to share materials that inform and sell to the buyers you don’t meet.

We design and create fact sheets, infographics, white papers, presentations, case studies and other materials that deliver insights and value to prospects – moving the sale forward.

Leverage video content that engages

Video brings sales playbooks to life but it has to be cost effective.

Our specialist team creates video content to educate and guide sales people.

We develop storyboards, write scripts and shoot and produce video. And we combine different production techniques from full studio to Skype recording to create professional content that brings playbooks to life.