Sales Playbooks

Designing playbooks that get used

Companies invest huge amounts of time and money developing sales playbooks that sit on a server and never get used.

The team at BPM has years of experience in creating sales playbooks that are structured around the way sales people sell.

This makes it easy for sales people to access and consume the knowledge required to sell a particular product or proposition

Interactive digital delivery

The biggest complaint about playbooks is they are long, impenetrable PDFs that sales people aren’t motivated to use.

Built to be used on phones, tablets or laptops, interactive sales playbooks from BPM are designed to deliver the knowledge required to sell specific propositions, to sales people in an efficient and engaging way.

Our playbooks feature ‘explore, click and reveal’ content, videos of your sales leaders and executives, knowledge checks, and more.

Click to explore a working Interactive Sales Playbook for yourself.

Link to sales materials that keep the conversation moving

Having the right customer conversations is crucial but then you need to share materials that inform and sell to the buyers you don’t meet.

We design and create fact sheets, infographics, white papers, presentations, case studies and other materials to keep the sale moving forward.

Leverage video content that engages

Video brings the message to life but it has to be cost effective.

Our specialist team creates video content to educate and guide sales people. We also create video packages to engage and inform customers, as part of thought leadership and lead generation campaigns.

We develop storyboards, write scripts and shoot and produce video. And we combine different production techniques from full studio to video call recording to create professional content.