Speed up content generation for marketing campaigns and sales enablement with directed AI

Marketing and sales enablement leaders are being asked to do more with less to hit revenue target. You need to deliver new campaigns and sales playbooks targeted by segment and persona. With AI in the Messaging Workbench, you can scale your team to generate new go-to-market content and materials faster than ever before.

Problems We Solve

Product marketing have limited bandwidth to generate high-quality content and materials

While AI has promise, there is a lack of structured input materials on customer challenges and propositions

Developing effective AI instructions, or “prompt engineering,” is challenging to ensure the output meets your needs for different deliverables

Why BPM for AI Content Generation

BPM has a proven methodology and Messaging Workbench designed to capture deep customer insights and develop compelling messages to take B2B propositions to market.

By connecting our Messaging Workbench to AI, you can send insights and messages for the markets and buyers you want to target – and the BPM AI Co-author will generate the content you need in seconds for your review.

For example, you can select CTOs at Asset Management firms and generate a campaign landing page, emails and LinkedIn posts, conversation openers, and a few sales slides tailored for this audience.